Concept demo 07 · Interactive
Rosa's choice: a branching screening story
A story where the reader's own worry comes first: "I feel fine", cost, embarrassment, or prep and time. Every test shows its real trade-offs.
Interactive branching story. For Rosa, 47: never screened for colon cancer, worried about cost, prep and embarrassment (illustrative).
Opens in a new tab. A concept demo, not medical advice.
What it shows
- Branches mapped to the most-reported reasons people skip screening
- Each test shown with its downsides, not just its benefits
- An "I will ___ on ___ at ___" planner
- A calendar file for the reminder
Try it
- Pick Rosa's first worry
- Compare the test options
- Make a plan and download the reminder
How HealthLiteracyCopilot would build it
- A branch graph from approved screening source content; every node is checked against it
- Branch order tried with simulated readers (simulated participants, not patients), then with real people in consented research
- Checked with the CDC Clear Communication Index per node, PEMAT and an IPDAS-style balance check
Draws on: Create · Persona testing · Behavior change
Why the techniques work
Findings about the techniques, not results of this concept or of HealthLiteracyCopilot.
Techniques
- Narrative persuasion
- Barrier-first design
- Implementation intentions
Behavior change techniques
- Problem solving
- Credible source
- Action planning
Patient decision aids improve knowledge and the accuracy of risk perception across many decisions.
Tailored messages tend to be read, remembered and acted on more than generic ones.
Guardrails
- Every option shows its benefits and harms
- People in the story are fictional
- Every output has a complete text and print fallback
Questions
Is this something HealthLiteracyCopilot does today?
Not as shown here. HealthLiteracyCopilot reviews written health content for plain language and accessibility today. These concept demos show where it is going: the same review discipline carried into interactive, audio, video and voice formats. Organizations can help shape it as design partners.
Does the story push one test?
No. It follows decision-aid principles: each option shows its benefits and downsides, and the reader chooses.
Related concepts
- InteractiveConcept demo 01
100 people like you: a statin decision
Interactive decision aidFor Marcus, 58: cautious about pills, wants to see the numbers (illustrative)An icon array of 100 people shows the chance of a heart attack with and without a statin, then helps the reader weigh what matters to them. Explore the concept - Visual-first & messagingConcept demo 10
Mammogram nudge: a journey simulator
Text message journeyFor Three people overdue for a screening mammogram (illustrative)One approved reminder journey, rewritten for three people. Tap the replies on a phone, watch the journey branch, and see that STOP always works. Explore the concept - InteractiveConcept demo 12
Same truth, many doors: persona variants
Persona variants with simulated testingFor Four member personas in flu season (illustrative)One approved flu-vaccine message made four ways for four people. Six locked facts appear in every version, and each version is tested with simulated readers. Explore the concept
Would your audience use this?
Shape what comes next: talk to us about becoming a design partner, and tell us which formats your members and patients need first.
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