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Standards

Health-literacy standards

What each standard measures, how it scores and where it comes from. A readability formula counts words and sentences; a criteria-based standard looks at whether people can understand the material and act on it.

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Same page, two ways of looking

What a formula sees, and what a standard sees

A readability formula reads only the sentences: how long they are and how long their words are. A criteria-based standard looks at the whole page, from the main message to the step the reader should take.

A sample page seen by a readability formula: only the sentences are highlighted; the table, the picture and the action step are dashed and not counted.
A readability formulaCounts sentence length and word length, then turns them into a grade. It never looks at the numbers, the picture or the next step.

Each dot is a word whose syllables are counted. Dashed parts are not counted.

The same page seen by a criteria-based standard: the main message, words, numbers, action step, picture and layout are all highlighted.123456
A criteria-based standardPEMAT, SAM, the CDC Clear Communication Index and N-PLAT look at whether people can understand the page and act on it.
  1. Main message
  2. Words and sentences
  3. Numbers
  4. The action step
  5. Pictures
  6. Layout and design
Health-literacy standards compared
StandardWhat it measuresHow it scores
N-PLATIHA (Institute for Healthcare Advancement)Plain-language assessment of the text and design of health materialsItem by item against the N-PLAT criteria
PEMATAHRQ (2013)How understandable and actionable patient education materials are, in print and audiovisual form0–100% for understandability and for actionability
SAMDoak, Doak and RootHow suitable materials are: content, literacy demand, graphics, layout, learning stimulation and cultural fit0–39% not suitable, 40–69% adequate, 70–100% superior
CDC Clear Communication IndexCDCResearch-based items on the main message, calls to action, language, numbers and riskA percentage of the items that apply; 90 or higher passes

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