Concept demo 12 · Interactive
Same truth, many doors: persona variants
The facts never change. The way in does: words, format, language and story change for each person, and every variant is checked against the core.
Persona variants with simulated testing. For Four member personas in flu season (illustrative).
Opens in a new tab. A concept demo, not medical advice.
What it shows
- Six locked facts, checked in every variant
- Four variants for four people, side by side with the one-size-fits-all version
- Simulated persona scores, labelled simulated
- Peer stories labelled as composites
Try it
- Open each persona's version
- Show the one-size-fits-all version
- Find the six locked facts in a variant
How HealthLiteracyCopilot would build it
- HealthLiteracyCopilot's fact lock would extract the claims from the core message
- Persona-aware versions per channel, assessed for readability and accessibility
- Simulated persona tests (simulated participants, not patients), then a diff against the core
- Clinical and medical-legal review, then export to text, audio, video script and print
Draws on: Create · Assess · Translate · Persona testing
Why the techniques work
Findings about the techniques, not results of this concept or of HealthLiteracyCopilot.
Techniques
- Tailored messages
- Fact locking
- Simulated persona testing
Behavior change techniques
- Information about health consequences
- Credible source
- Problem solving
Tailored messages tend to be read, remembered and acted on more than generic ones.
Guardrails
- Additions come only from an approved fact module
- Peer stories are composites, never presented as real members
- Personas are design aids; language, age and ethnicity do not determine literacy
- Every output has a complete text and print fallback
Questions
Is this something HealthLiteracyCopilot does today?
Not as shown here. HealthLiteracyCopilot reviews written health content for plain language and accessibility today. These concept demos show where it is going: the same review discipline carried into interactive, audio, video and voice formats. Organizations can help shape it as design partners.
Are simulated persona scores evidence about real people?
No. They are an early screen to find problems for human reviewers. Claims about real people need real people, in consented research.
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Would your audience use this?
Shape what comes next: talk to us about becoming a design partner, and tell us which formats your members and patients need first.
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