Content design
Every screen asks for one thing, in plain words
People act on what your app tells them. HealthLiteracyCopilot scores onboarding screens, enrollment steps and push, SMS and email copy against your target grade and PEMAT actionability. It checks each message against its channel's limits, and persona testing shows where simulated readers get stuck before real users do.
For content designers, UX writers and product content leads at digital-health companies
Send a blank template, not a copy with a patient's or member's details.
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What you check first
One action per screen
- Reading grade and PEMAT actionability on every screen.
- Text, email and push checked against their limits.
- Flows tested on simulated readers before release.
Illustrative example, with a synthetic portrait.
What you're measured on
Open a measure to see why it matters and how HealthLiteracyCopilot helps.
Onboarding completion
- Why it matters
- Onboarding screens, enrollment steps and reminders all ask people to do something.
- How HealthLiteracyCopilot helps
- Each screen is checked for reading grade and one action, and PEMAT actionability shows where people may get stuck. Short copy gets an estimated grade.
We don't promise completion or engagement. Track your own funnel to see what changes.
Messages within channel limits
- Why it matters
- Each channel has its own limits, from text-message segments to email subject length.
- How HealthLiteracyCopilot helps
- Text messages get a segment count and an opt-out line. Email subjects are checked up to 60 characters and preview text up to 90. Push messages show as they will look on screen.
Your team approves every message before release.
Copy tested before release
- Why it matters
- Real users meet your copy once, and a fix after launch waits for the next release.
- How HealthLiteracyCopilot helps
- Persona testing runs onboarding flows on simulated readers before real users see them. Plain words for health and money terms come from your glossary.
Simulated readers point to problems. They do not replace research with real users.
Why plain language matters here
28%
of US adults aged 16–65 scored at or below Level 1 in general literacy, up from 19% in 2017
Start this week
What you can hand your team this week
A 60-second copy check
Paste one onboarding screen or message. See its reading level and the passages to fix first.
Open itThe formulas behind a grade
The grade-level formulas we score with, and what each one measures.
Open itTry one flow free
Send the text of one onboarding flow. It comes back with the changes to make and the reason for each one.
Open it
The documents you own
| Document | What it touches |
|---|---|
| In-app and onboarding text | Reading grade and one action per screen |
| Enrollment and sign-up flows | Plain field labels |
| Push, SMS and email messages | Channel limits |
| Product glossary | Plain words for health and money terms |
What you'd use most
Create in your formats
Write in-app, SMS and push versions, each checked against its channel's limits.
Learn morePersona testing
Test onboarding flows on simulated readers before real users see them.
Learn moreBrand voice and glossaries
Plain words for health and money terms, from your glossary, on every screen.
Learn more
Try it on one of your documents
Questions
Do you need user data?
No. Send screen text, templates or sample messages, never a user's details.
Can we keep our own terms?
Yes. Your glossary sets the words, and required notices and consent text are kept word for word.